Summary

Sales spiked this week! While its hard to tell, its likely due to the increase in reach with ads, and our approaching Black Friday/Gift Buying Season. All the notes below are just meant to reinforce that our strategies are working or not.

Bit.Ly

Used only with social media posts. Not too much traffic here, but its good we keep posting. It lets new folks

SHOPIFY METRIC OVERVIEW

All Time Overview

We’ll keep track of primary metrics here, from “all time” (middle of October to present.)

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Shopify Overview W3 vs W2

Shopify details of week 4 (green line) versus week 3 (gray dotted line.)

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Newsletter COMPARISONS

You can click between summaries of all 4 weeks to compare.

Our open rate took another dip. Maybe we should only send an email out Wednesday, for Black Friday as planned, and Monday morning for “Cyber Monday?” This is to avoid hitting our primary audience and causing brand fatigue.

AdS Summary

We’re awaiting verification to spend over $50 per day on Facebook Ads. That should be resolved before the next round.

Ad All Time Total Spend: $1042.87
FB - $652.02
Pinterest - $175.99
Remaining from $5k ad budget:
$3957.13
Average Spend Remaining Per Week: $1,319.04

Black Friday Ad Budget

I think seeing the impact of purchases, its worthwhile to as much as half, or more, or the remaining ad budget into ads this week. The largest percentage going to Facebook ads, but not slouching on Pinterest as it does bring in new viewers.

So at least $1k to as much as $2k+, but I understand the ROI right now is small enough you may want to pull back on this. Let me know what you want to spend and I’ll get the ads set up along with the newsletters tomorrow so we can be off on Wednesday.

Ad Detail

Facebook Ad Detail for Week 3 Ads

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Pinterest Ad Detail

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10 Most Popular Products

By Quantity Sold - All Time