Summary

We’re able to have a little more insight with 2 full marketing weeks behind us.

Newsletters

These are our most effective sales tool so far. We might have a bigger impact when we up our ad spend, but these drive visitors more than anything else.

The large boost to the Featured Artisan page was from paid Pinterest Ad.

Social Media

We’re seeing improvement across most metrics (See Shopify Overview Week 3 vs Week 2 below.) Regardless, Social Media posts are there so paid visitors peeking around get a better sense of the brand and types of products we offer.

Boosted/Paid Posts

Sales do seem to improve when we spend more, but we’re still pretty held back due to Facebook verification walls. They should be solved this week, but with Black Friday I think we should dump some serious dollars in this upcoming sales week cycle (week 4.)

SHOPIFY METRIC OVERVIEW

All Time Overview

We’ll keep track of primary metrics here, from “all time” (middle of October to present.)

Click on image to enlarge.

Shopify Overview Week 3 vs Week 2

Shopify details of week 3 (green line) versus week 2 (gray dotted line.)

Email is still our most powerful referring tool. Until we start dropping more cash into Facebook/Instagram it will be hard to compare the two channels. I’m hoping to be spending more on Social Ads this week (info on that under Ad details.)

Click on image to enlarge.

Newsletter COMPARISONS

You can click between summaries of week 3, 2 and 1 newsletters to compare.

There was some improvement from week’s 2 to 3. That is probably due to the Friday night send and the discount right up top, even though the discounts are not being used.
A 10% Discount has a much stronger impact than 5%, (32 used on the 10% discount versus the 1 used on each 5% discount.)