One of the benefits of being a SAAS addict is being subscribed to lots of companies that strive to make quality content. This article from one of my favorite project management services, Active Collab, sums up nicely the lack of specific deliverables needed on the requests made of one another.
What’s a content strategy?
It's the creation and conveyance methods regarding the steady stream of easily absorbable content one would want their viewers to recognize and resonate with. Any well thought out business should have a written content strategy handy, guiding all means of content to support the business's particular goal or vision, and also to influence the viewers impact or impression of the business itself.
With that being said, part of our content strategy is revealing our content strategy to our viewers. We believe in transparency; it allows our customers to get a good feel for us and to better understand our business philosophy and how we operate.
According to the White House Office of Consumer Affairs, the news of one unpleasant customer service experience reaches twice as many ears as a positive one. Additionally, it is six to seven times more expensive to obtain a new customer than it is to maintain an old one.
Recently, we had an experience with a company that really left an impact on us in a positive way.
Excerpt from arstechnica.com:
"Researchers have disclosed a serious weakness in the WPA2 protocol that allows attackers within range of vulnerable device or access point to intercept passwords, e-mails, and other data presumed to be encrypted, and in some cases, to inject ransomware or other malicious content into a website a client is visiting."
To learn more about this, read their article.
At this point, somewhere between 70% and 90% of people are using the internet to decide where they’ll spend their time, what services they’ll use, and what products they’ll invest in. Browsers serve to narrow down the field, show comparison between competitors, and show feedback from previous customers. Bad online presence—which can include search engine visibility—leads to less trust, legitimacy, and importance perceived by potential customers.
So, you want to build a website. How do you get started?
Are you up for trying to do it yourself?
Do you need it to manage hundreds, if not thousands of people each day, or just a few?
Is it meant to serve as a reference or resource for your organization?
What problem is this website trying to solve?
You see, your project could take several directions, and all of them have their pros and cons, which I try to outline a bit below. To attempt to clarify some of the jargon I’m hoping this article can help people navigate these waters a little better.